UX stands for “user experience design” which encompasses all the ways a customer may interact with a brand, while UI stands for “user interface design” which deals with the digital surface the user views.
- A realistic approach to the process of designing digital products that require some sort of human interaction.
- A successfully designed product is one that meets the requirements of its owner and provides a good experience for the intended users.
- Much of the quality of our life experience depends on the products of design that we encounter on our way. Designers need to consider the impact of their work on the people they are designing for and create work that shows an understanding of their needs.
- Provide a good user experience.
- Some team roles: UX Design Director, Strategist, User Evangelist, Analyst. UI/UX Designer, Front end developer, software Engineer.
- Employers often say they are often looking for a ‘team player’ and by this, they usually mean someone who will cooperate and communicate with the rest of the team.
- Henry Ford is reported to have said that if he asked customers what they wanted they would say, ‘faster horses’ -feedback from the user-users are inherently conservative and will often prefer a familiar design to a new and improved one.
Typical Demographic descriptors are:
- Age range
- Ethnicity
- Experience
- Gender
- Income level
- Language
- Level of educational attainment
- Location
- Occupation or profession
Clients are happier to fund user research once they understand the link between what they see as a non-productive phase of the process and the effectiveness of the final product.