
What Industry interests you the most?
- Digital Advertising
The industries that interest me the most both fall into these two categories below. The main interest that I am leaning towards is the advertising section, creating a variety of different designs and ways to promote businesses and information digitally. I mentioned the Arts, entertainment and recreation section because I also like the thought of making the visual entertaining/interesting to look at like a piece of artwork. If I was to make my own creative business I would want to find a way to merge all of these ideas together, to advertise information in an interesting and entertaining way.

Ways to Digitally Advertise:
Apps
Social Media
Billboards
Projection
Laser projection

Mood Board:
I’m interested in the advertising industry so I started to create a mood board researching the different types of ways to advertise, this mood board was made on Pinterest by gathering images.
Link to Pinterest Mood Board – (421) Pinterest
Digital Advertising Imagery Based on Refined Interests:
This is a digital billboard (26-by-62-foot LED) in Tokyo. It’s a very interesting and entertaining piece of work I think, it attracted millions of attention with its gigantic 3D visual of a cat lounging around on a shelf.

Projection:
This is one of the works of a projection advertising company in Scotland (Double Takes Projections). The promotion of a book is being displayed here on the side of a building, with projection I do like the way the imagery wraps around any guided area, it is also very bright and clear to advertise the information.

Laser Projection:
This is an example of a laser light projection for a company highlighted onto the side of a stadium. I really like the thought of using laser projection to advertise, it is a bold and entertaining way to spread information across any area and landscape.

Link to website: Creative Jobs (nesta.org.uk)
