Skows Studies Creative Business: Pitching & Design,Uncategorized Creative Industries Research / MoodBoard :

Creative Industries Research / MoodBoard :


What Industry interests you the most?

  • Digital Advertising

The industries that interest me the most both fall into these two categories below. The main interest that I am leaning towards is the advertising section, creating a variety of different designs and ways to promote businesses and information digitally. I mentioned the Arts, entertainment and recreation section because I also like the thought of making the visual entertaining/interesting to look at like a piece of artwork. If I was to make my own creative business I would want to find a way to merge all of these ideas together, to advertise information in an interesting and entertaining way.

Ways to Digitally Advertise:

Apps

Social Media

Billboards

Projection

Laser projection

Mood Board:

I’m interested in the advertising industry so I started to create a mood board researching the different types of ways to advertise, this mood board was made on Pinterest by gathering images.

Link to Pinterest Mood Board – (421) Pinterest

Digital Advertising Imagery Based on Refined Interests:

This is a digital billboard (26-by-62-foot LED) in Tokyo. It’s a very interesting and entertaining piece of work I think, it attracted millions of attention with its gigantic 3D visual of a cat lounging around on a shelf.

See the source image
210706210012-3d-cat-billboard-tokyo-super-169.jpg (1100×619) (cnn.com)

Projection:

This is one of the works of a projection advertising company in Scotland (Double Takes Projections). The promotion of a book is being displayed here on the side of a building, with projection I do like the way the imagery wraps around any guided area, it is also very bright and clear to advertise the information.

See the source image
Projection Advertising Scotland – Double Take Projections

Laser Projection:

This is an example of a laser light projection for a company highlighted onto the side of a stadium. I really like the thought of using laser projection to advertise, it is a bold and entertaining way to spread information across any area and landscape.

See the source image
Laser Advertising – Laser Show – Multimedia Show – Show Production (youlalight.com)

Link to website: Creative Jobs (nesta.org.uk)

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