For my major project, I have decided that I’ll base my assignment on developing a few characters to help raise awareness for an environmental campaign. This campaign will be focused on the subject of Deforestation, the character will be unique and help promote the issue to encourage the audience to support the cause. These character designs will be aimed at a younger audience, mainly ages 6 and up, to hopefully educate them early on making the world a better place.
To begin, I thought I’d make up an action plan for this assignment. This will be used as a reference throughout my research to help me build my posts.
For the outcome of the assignment, I shall produce a variety of poster designs that include these influenced character designs with the brand and identity in the middle. The imagery on each poster will tell a story to the audience, expressing information in a visual way, stating the importance of looking after the environment and preventing Deforestation.
Inspirations –
Here are a few illustrations of posters that are aimed towards a younger audience within my subject area of Deforestation. By looking at these examples I’ll be gaining inspiration for the layouts for my own designs.
In the next post, I will be making a start on the research for this project, looking into the evolution of character advertising and how to make an effective character for my own work.
WBM Foundation – Save Mother Earth (Accessed, 13/10/22)
Deforestation Poster (School Project) (Updated) by PeetrKoifish on DeviantArt (Accessed, 13/10/22)
(470) Pinterest (Accessed, 14/10/2022)