This logo was created for the film and media company, “Blue Cap.” They personally asked me to construct this with the thoughts of media in mind. First I did multiple variations of the letters “B” and “C” trying to find many connects to imagery relating to the theme, ending up with a film camera shape.
Once this sketch was completed it was then scanned onto the computer, in the software Sketchbook pro. Here on Sketchbook I was about to refine and create a more clean visual. To be as accurate as possible I used the ruler tool, this helped me to make those fine edges. The main tool I used was the paintbrush, I find this brush to be more accurate and thicker to gain a distinctive boldness to the logo.
Finally to add colour.
Colours was based around the clients choice, they specifically wanted a certain type of blue shade so I got to mixing and matching. I decided that the darkest shade should be in the outside border of the logo, this simply helps define the imagery within it. The light shades was mainly used as highlights to soften up the boldness.
